Build the AI productyou keep thinking about.In eight weeks, toward a launch-ready AI product.a launch-ready AI product., a focused five-feature MVP., an architecture you can explain., guardrails built in, not bolted on.
Build the AI product you have been thinking about—with a clear plan, responsible foundation, and expert guidance while you build.
The AI Builders Lab is an eight-week, small-group advisory experience for founders, working professionals, vibe coders, and first-time product builders who want to turn an AI idea into a focused, responsibly designed, launch-ready product.
You will build your product. I will help you make better product, engineering, AI, governance, and launch decisions along the way.
Applications are reviewed for product fit, readiness, and cohort alignment. This is not a done-for-you development service.
The Real Problem
You do not need more tools. You need a clearer build path.
You may already have the idea.
You may have opened Lovable, Claude Code, Replit, Blink, Bolt, or Cursor.
You may even have a working screen.
But you are still asking:
That uncertainty is where founders lose months, overspend on development, add unnecessary features, and build products they cannot confidently explain.
The AI Builders Lab gives you a structured system for moving from idea to launch without handing your product over to someone else.
This Is For You
You are ready to stop circling the idea and start building with direction.
The 9–5 professional with an idea
You understand a problem from your work or industry and want to turn that knowledge into an app, SaaS product, internal tool, or AI-enabled business.
The first-time founder
You are building your first startup and need help translating the idea into a practical product, MVP, and technical plan.
The vibe coder
You can generate screens and features with AI tools, but you want to understand the architecture, data flow, AI workflow, risks, and decisions behind what you are building.
The nontechnical founder working with developers
You need a stronger product plan, clearer technical requirements, and the confidence to review what a freelancer, agency, or engineer is delivering.
The innovation-visa founder
You need to turn your startup concept into a more credible product plan, technical roadmap, differentiated AI capability, and evidence of thoughtful implementation.
Participation does not guarantee endorsement, investment, revenue, immigration approval, or eligibility for any specific visa pathway. The program helps you strengthen the product and technical foundations of what you are building.
This is probably not the right fit if…
- You want someone to build the entire product for you.
- You are unwilling to validate the problem with prospective users.
- You want to add AI only because it is currently popular.
- You are looking for guaranteed funding, customers, or visa approval.
- You are not prepared to spend time working on the product between sessions.
- You want unlimited private consulting for the price of a group program.
- You are building a high-risk medical, financial, legal, or safety-critical product that requires specialized regulated-industry counsel beyond this program.
By the End of the Lab
You will leave with more than an idea or a generated prototype.
Depending on your stage, you will leave with:
Not every founder will complete the same amount of implementation in eight weeks. The outcome depends on your starting point, product complexity, technical capacity, and work completed between sessions.
Live Session Structure
What happens during each live session
Each one-hour session will include:
10 minutes
Decision lesson
A focused explanation of the week's product, technical, or AI decision.
35 minutes
Founder hot seats and product review
Selected founders share their product, document, workflow, or decision for group advisory and feedback.
10 minutes
Implementation planning
You identify what must be completed before the next session.
5 minutes
Questions and commitments
Every founder leaves with one clear priority.
Because there are only five founders, each participant will receive direct attention throughout the cohort. However, not every product can receive a complete review during every session.
Included With Your Cohort
You receive the complete Responsible AI LaunchKit
The full LaunchKit is the self-guided product and engineering system behind the Build Lab.
It includes editable templates, checklists, frameworks, examples, and implementation resources across the complete AI product lifecycle.
You receive the full LaunchKit as part of the Builders Lab. You do not need to purchase it separately.
Also included
- Eight live small-group advisory sessions
- Maximum of five founders
- Session recordings for enrolled participants
- Weekly implementation priorities
- Review of selected product documents and decisions
- Private cohort communication space
- Access to future cohort template updates during the active program
- Founding-cohort feedback opportunity
- A final product and launch-readiness review
Participants may submit one designated artifact or decision for review each week, subject to the program's submission deadlines and scope.
What the Builders Lab does not include
- Done-for-you software development
- Full codebase implementation
- Daily private consulting
- Unlimited document or architecture reviews
- Legal, immigration, security-audit, or regulatory certification
- Guaranteed launch, customer, funding, revenue, or visa outcomes
- Custom enterprise architecture for highly regulated production systems
- Ongoing support after the eight-week cohort unless purchased separately
Why Learn With Tobe
Product judgment shaped by real AI, data, engineering, and founder experience
I have spent more than a decade working across technology, data, analytics, AI, product development, and leadership.
My experience includes leading data and AI initiatives inside Google, helping teams translate technical capability into measurable product and business outcomes, and building AI-enabled products such as QueryFlo and InterviewFlo.
Today, I help founders and professionals make better decisions across:
I do not take your product out of your hands. I help you understand it, structure it, and navigate the decisions required to build it responsibly.
Founding Cohort Investment
Eight weeks of direct guidance, five founders maximum, and the complete Responsible AI LaunchKit
or two payments of $2,000
- Eight weekly live Builders Lab sessions
- Complete Responsible AI LaunchKit
- Session recordings
- Weekly implementation priorities
- Selected product and document reviews
- Final launch-readiness review
- Founding-cohort pricing
Applying does not require payment. Approved applicants will receive a private enrollment and checkout link. Alumni discount available.
Maximum five founders
The cohort is capped so every participant receives direct attention.
Friday evenings or Saturday mornings
Eight weekly live sessions.
Future cohorts are expected to be priced higher as the curriculum, templates, examples, and implementation resources expand.
How Enrollment Works
Application, review, then private checkout
- 1
Submit your application
Tell me what you are building, your current stage, what you need help with, and your readiness to participate.
- 2
Applications are reviewed
I review the product, scope, cohort fit, and whether the Builders Lab is the correct level of support.
- 3
Approved founders receive enrollment
If accepted, you will receive the private checkout link and payment options.
- 4
Complete pre-work
You will receive the Free Starter LaunchKit and a short pre-cohort product-intake exercise.
- 5
Begin building with structure
We meet weekly for eight weeks, Friday evenings or Saturday mornings.
Apply
Apply for the Founding Cohort
Applications are reviewed for product fit, readiness, and cohort alignment. This is not a done-for-you development service.
Takes about 3 minutes. No payment required to apply.
Frequently asked questions
Five Founders. Eight Weeks. One Clearer Build Path.
Stop collecting tools and start making the decisions your AI product needs.
You do not need to know everything before you begin. You need:
The AI Builders Lab gives you the structure, tools, and direct feedback to move forward without surrendering ownership of your product.
Friday evenings or Saturday mornings • Eight weeks • Five founders maximum
You keep ownership of your product. I help you make better product, engineering, and AI decisions while you build.